Uncategorized entries

Universal Truth Of Selling On The Web: Easy & Simple Wins

The following is a guest post by Jim Kukral. Google knows this. Now you do as well

An Interview on SEOBook

Posted by randfish Just a short post tonight. First, off, I’m honored to be interviewed by Aaron Wall . We’ve had our differences and maintain some divergent opinions on a few topics, but we both have an insane passion for helping make SEO professionals better at their job and work hard to grow the credibility of SEO as a whole.

An Interview on SEOBook

Posted by randfish Just a short post tonight. First, off, I’m honored to be interviewed by Aaron Wall . We’ve had our differences and maintain some divergent opinions on a few topics, but we both have an insane passion for helping make SEO professionals better at their job and work hard to grow the credibility of SEO as a whole

Yahoo Users Can Now Sign Up for Google Accounts With the Ease of OpenID

Yahoo users will now find it much easier to sign up for a Google account then before with the implementation of OpenID . With OpenID users can log in to multiple websites using just one existing account. It is an open, decentralized standard in which users can be authenticated to gain access to things like their various social media accounts with just one name.

Google TV Coming to a Console Near You This Fall

Adding another Apple-fighting feature to it’s roster, Google will be launching its web-to-TV service this fall in the U.S. and worldwide next year. CEO Eric Schmidt announced at the IFA consumer electronics trade fair in Berlin, that the service will allow users the ability of full Internet browsing on their television sets and that Google will be working with content providers, though they doubt they will get any actual content from them

Google’s Music Service to be Launched by Christmas? It Sure Seems Like It

According to sources very close to the project ( as reported by Wired ), Google’s Andy Rubin has been in talks with various music labels about a music service that the search giant has been trying to launch. Now, according to these sources, we may get said service by Christmas. Google continues to build weapons for it’s arsenal in the war it is seemingly waging against Apple.

Google Dots Doodle Causes Frenzy

Today’s Google doodle is making more than a few people pretty upset with the search engine.

Information Architecture – Stop Shooting For The Moon

Our industry is chock full of advise about how the best approach is to go for phrases that aren’t necessarily the most competitive – to go for the lower hanging fruit.  Concepts in this area usually emphasize the notion that if you have to choose between two phrases that you’ll optimize for, if you go for the one that has less actual search volume and less competition you’ll be doing your client justice, and you’ll make your job easier. This way of thinking I put in the “if you shoot for the moon and fall short, you’ll end up among the stars” mentality.  Which is actually an extremely inaccurate notion, and in the long haul, will do more harm than good.  Instead, I say “Shoot for the farthest galaxy away – and if you fall short, you really will end up among the stars.” The Shoot for the Moon Fallacy Okay so let’s take that saying.  It may be, on the surface, that this saying gives a lot of people great hope.  Hope that if they reach way beyond earth-bound goals, even if you come up short, you’ll still end up way beyond.  Except it’s bogus.  It’s a hollow motivation. Because even if you make it to the moon, (let alone fall short), you’re still going to be 150 MILLION KILOMETERS short of even OUR Star, the Sun.

Content and Culture: Localization for Global Businesses

Okay, so you’ve decided to launch fully localized, multilingual versions of your company’s website – that’s great news. And you’ve even painstakingly researched all the correct keywords to properly optimize each website for its target audience – even better. The key thing to remember with any website is that it should be regularly updated with fresh content and, ultimately, it should be current

Labor Day = Yeah

When you think of labor day what comes to mind? For me it is these 2 thoughts lower earnings because few people are online today since almost nobody is online, any hours worked today are me getting ahead of the market ;) Working hard & working long hours can almost be a disease…the web makes it easy to be addicted